JESS MUELLER 🤝 CPG DESIGN
Senior Graphic Designer | Digital & Print | CPG, Product, Event, Brand & Email Marketing | Devoted Cat Mom of 2

JESS MUELLER | RESUMÉ

Hey there, I’m Jess!

 
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HEY, I’M JESS.

Senior Graphic Designer for Digital & Print: CPG, Product, Event, Brand & Email Marketing

ABOUT:

Senior-level graphic designer with over 8 years of experience in digital and print across various industries, primarily focusing on Consumer Packaged Goods (CPG) and Product Marketing— Conceptualizing, developing, executing, and implementing the gamut for all branded creative needs including rebranding well-established brands, and creating new brand identities from the ground up.

âś… Remote
âś… Hybrid (Boston, MA + surrounding area)
âś… Occasional travel

đź’Ž I will always advocate for an open, collaborative, and communicative environment, no matter where my team is located or how many people are involved.

⏱️ I am no stranger to agile environments, concurrent projects, or shifting deadlines.

đź”® I firmly believe there is unlimited potential for every challenge, and my goal is to find the most optimal solution for every project (ie. marketing campaigns, rebranding concepts and execution, event graphics, merchandising solutions, new product launches, customer requests, new packaging design development, digital graphics, advertisements, email graphics, social media images, branded app design, website assets, merchandise, catalogs, printed consumables, etc.) that I undertake.

BONUS POINTS: I have 2 fur-kids named Bee and Ink who love to make new friends/fans while I work from home! Luckily, I’m completely normal and made them their own page if you are as interested as you should be in my children.

EXPERIENCE:

GOODS IQ

SENIOR GRAPHIC DESIGNER | Nov 2021 – October 2024

  • Manage, plan, and execute all printed, digital, and physical design needs for a growing CPG hand tool brand [acquired placement in over 2,200  locations, including major retailers such as Lowe's, Home Depot, and ACE] – product packaging, retail merchandising displays, sales collateral, advertisements, enhanced digital content, social media graphics, trade show materials, etc.

  • Collaborate between Marketing, Product, and E-Commerce teams to brainstorm and develop breakthrough creative for 15-25 new product launches, 10-20 major marketing campaigns, 20-40 promotional sales, 5-10 trade shows,  and key initiatives each year

  • Maintain all digital and printed collateral, including a library of digital assets (i.e., original artwork,  photography, and video files) via a file-sharing platform

  • Coordinate the production of photography, video, literature, and packaging with a creative production team overseas

Advance Auto Parts Corp. Enterprise, Autopart International

GRAPHIC DESIGNER | Feb 2019 – Oct 2021

  • Design and manage all graphic assets; digital and printed advertisements, internal communications, product packaging, rebranding efforts, sales collateral, trade show materials, and promotional  merchandise

  • Manage design process and schedule for product packaging and materials (i.e., promotional inserts, and user guides) with various overseas print vendors

  • Coordinated the production of photography and packaging through an overseas creative production team

Boss Fight Studio

GRAPHIC DESIGNER (freelance) | May 2018 – Dec 2022

  • Conceptualize and develop branded packaging and merchandising displays for collector-grade action figures

  • Storyboard, shoot and produce final product photography for promotional marketing materials and packaging

  • Design large-scale trade show materials

Hasbro

CREATIVE BRAND GRAPHIC DESIGNER (contract) | Jun 2018 – Dec 2018

  • Develop branding and branded assets for new product lines  (packaging and marketing materials, style guide creation, in-store  merchandising concepts, etc)

  • Participate in lifestyle photography shoots with preschool-aged models

Toy State Marketing, Inc.

GRAPHIC DESIGNER | Aug 2017 – May 2018

  • Design licensed product packaging, assets, and decal graphics for R/C vehicles for CAT, Hot Wheels, Barbie, and Nikko

  • Collaborate with a team to concept and produce an annual printed product catalog

  • Manage and produce product photography, promotional marketing materials, and trade show booth assets

  • Coordinate the production of photography and packaging with an overseas creative team

Experience Design

GRAPHIC DESIGNER | Oct 2016 – Aug 2017

  • Designed large-scale, branded infographics, murals, and interactive digital media

  • Met on-site with clients to discuss, review, and plan how to best convey stories through final installations

  • Took measurements of spaces and designed installation concepts using 3D rendering software

TECHNICAL PROWESS:

  • Adobe CC Suite:

    • Illustrator

    • Photoshop

    • InDesign

    • Bridge

    • After Effects

    • Animate

    • Premiere

  • Microsoft Office Suite:

    • Excel

    • PowerPoint

    • Word

  • Salsify

  • Asana

  • Figma

  • Frontend Development:

    • HTML5

    • CSS

    • JavaScript

    • JQuery

    • BootStrap

  • SketchUp

SKILLS:

  • Graphic Design

  • Branding & Identity

  • Brand Development

  • Brand Marketing

  • Product Marketing

  • Product Launch Campaigns

  • Promotional Sales

  • Event Planning & Execution (Trade Shows, PR, Sponsorships, Volunteering…)

  • Conceptualization

  • Corporate Brand Standards

  • QA/QC Standards

  • Package Design

  • Email Design

  • Digital Content Optimization

  • Social Media Content

  • Amazon Enhanced Content

  • Amazon A+ Content

  • Digital Asset Creation

  • Website Content & Maintenance

  • App Content & Maintenance

  • Web DAM (Data Asset Management) Software

  • Product PXM (Product Experience Management) Software (Salsify)

  • Merchandising & Layout

  • Customer Journey & Experience

  • Advertising

  • Campaigns

  • Mentorship

  • Personal Development

  • Presentations

  • Internal Communications

  • Typography

  • Logo Design

  • Color Theory

  • Layout

  • Product Catalogs

  • Brochures

  • Trade Show Graphics

  • Large Format Design & Printing

  • Photography (Digital & Analog)

  • Vector Illustration

  • Concept Development

  • Self-motivation

  • Critical Thinking

  • Project Prioritization

  • Concurrent Project Management

  • Team Management

  • Team Collaboration

  • Time Constraint Agility

  • Digital Media

  • Social Media Best Practices

  • Print Best Practices

  • Digital Design Best Practices

  • Template Creation

  • Creative Problem Solving

  • Copywriting

  • Visual Communication

  • Brand Strategy

  • Leadership

  • Interpersonal Communication

  • Organizational Goals

  • Organization

  • Critiques

  • Rebranding & Refreshing

  • Asset Optimization

  • Campaign Management

  • Environmental Design

  • Information Graphics

  • Third-party Vendors (Print, Photography, Videography, Promotional Items, Event Coordinators…)

EDUCATION:

General Assembly

Certificate, Front-end Web Design | 2019

Bridgewater State University

Dean’s List, Bachelor of Arts (B.A.), Graphic Design | 2011-2015

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